Your sales team is better than your process lets them be.
I build the systems that let your team spend less time figuring it out and more time selling.
Results I've Delivered
$1.5M+
in incremental revenue generated in year one from a standardized lead management system
40%
reduction in process errors after standardizing sales and post purchase workflows
24%
year-over-year increase in associate performance after standardizing their sales process
How much of your revenue depends on things that only exist in someone's head?
Probably most of it.
Nobody nailed down how leads get handled. Nobody wrote down what questions your best rep asks clients. Nobody figured out who handles a customer service issue when it's busy and the customer is standing right there waiting on an answer. That knowledge exists. It just lives in someone’s head.
That's what your revenue depends on.
Then someone gives notice. Or two of them do, in the same quarter, which happens more than anyone plans for. Now you're not just replacing a person. You're rebuilding a process you never actually had, from memory, while the team is still running and the numbers still have to hit.
Everything should run the way you said it should run.
You already know how this business ought to work. You've figured it out over years of being in the field and making calls nobody else was going to make. The problem was never your judgment. It was that your judgment only reached the people standing close enough to hear it.
When built right that changes. When a rep asks a question, the answer is already written down, already trained, and it's your answer, not whatever the closest person guessed. Your managers stop burning Tuesdays on a problem they already solved in March, because it got solved once, properly, and it stayed solved. A new hire walks in with the same playbook your best rep took four years to build in her head, and starts selling like she's been there a while.
And you can see the whole thing. Where every lead came from, where it sits, what happens next, who owns it. Not a guess at the end of the month. The actual pipeline, in front of you.
Howdy!
I'm Riley Grimes, a sales operations and enablement consultant in Austin.
Most owners have never thought about sales operations as a thing you can hire for. But every business with a sales team already has one — it's just unbuilt. Somebody decided how leads get handled. Somebody decided how new hires learn the job. Somebody decided what happens after the sale. Usually that somebody was six different people over four years, none of whom talked to each other, and none of whom wrote any of it down.
That's what sales operations and enablement actually are: the difference between a team that has a system and a team that has habits. Operations is how the work flows — leads, handoffs, tools, what gets measured. Enablement is whether your people are actually equipped to do it — trained, supported, clear on why it works that way. When those are built well, they're invisible. When they're not, you feel it as slow onboarding, inconsistent results between reps and locations, and managers spending their week on problems that should have been solved once.
I believe most teams are better than their results show. The talent is there, the vision is there — what's missing is a system worthy of both. A decade around sales floors made me allergic to that gap, and I don't accept it as the cost of doing business.
The bar is simple: excellent, or it's not finished. You've already brought the vision and the people. I make sure nothing gets lost between them.