Your sales team is better than your process lets them be.
I build the systems that let your team spend less time figuring it out and more time selling.
Results I've Delivered
$1.5M+
in incremental revenue generated in year one from a standardized lead management system
40%
reduction in process errors after standardizing sales and post purchase workflows
24%
year-over-year increase in associate performance after standardizing their sales process
Do you need expert support standardizing your sales?
Tired of solving the same problems over and over? You're in the right place.
I help B2C sales teams close more sales, work from one unified process, and build more consistent, profitable operations.
My goal is to help your sales team sell with your vision, mission, and values.
Any B2C business with a sales team
Furniture, Mattress, Appliance, and any specialty retail stores
Apartment communities, Self-storage facilities, Fitness studios, Membership-based clubs, Event venues, Moving and storage companies, and more
Howdy!
I'm Riley Grimes, a sales operations and enablement consultant in Austin.
Most owners have never thought about sales operations as a thing you can hire for. But every business with a sales team already has one — it's just unbuilt. Somebody decided how leads get handled. Somebody decided how new hires learn the job. Somebody decided what happens after the sale. Usually that somebody was six different people over four years, none of whom talked to each other, and none of whom wrote any of it down.
That's what sales operations and enablement actually are: the difference between a team that has a system and a team that has habits. Operations is how the work flows — leads, handoffs, tools, what gets measured. Enablement is whether your people are actually equipped to do it — trained, supported, clear on why it works that way. When those are built well, they're invisible. When they're not, you feel it as slow onboarding, inconsistent results between reps and locations, and managers spending their week on problems that should have been solved once.
I believe most teams are better than their results show. The talent is there, the vision is there — what's missing is a system worthy of both. A decade around sales floors made me allergic to that gap, and I don't accept it as the cost of doing business.
The bar is simple: excellent, or it's not finished. You've already brought the vision and the people. I make sure nothing gets lost between them.