Your sales team is better than your process lets them be.
I build the sales enablement and operations systems that let your team spend less time solving and more time selling.
Probably most of it.
Nobody nailed down how leads get handled. Nobody wrote down the questions your best rep asks a customer in the first five minutes. Nobody figured out who owns a service issue when it's busy and the customer is standing right there waiting on an answer. That knowledge exists. It just lives in someone's head.
That's what your revenue depends on.
Then someone gives notice. Or two of them do in the same quarter, which happens more than anyone plans for. Now you're not just replacing a person. You're rebuilding a process you never actually had, from memory, while the team is still running and the numbers still have to hit.
Everything should run the way you said it should run.
How much of your revenue depends on things that only exist in someone's head?
Here's where I come in. I take the things that only live in your team's heads and turn them into something real. A sales process that's written down and well thought out, training your people on what to do in every point of a sales interaction, and build a pipeline you can see start to finish. What your best people know becomes the way everyone works.
What that gives you back is time you'd stopped counting on having. Some owners put it into where the business is going next. Some put it somewhere that has nothing to do with the business at all. Either way it's yours, and you can leave it alone without wondering what you'll come back to.
Results I've Delivered
80%
reduction in leads lost to lack of follow-up after building a standardized lead management system for the outlet org
66%
fewer service cases after standardizing post-purchase handoffs across sales, logistics, and customer service
40%
increase in conversion after standardizing the sales process and coaching across four high-volume locations.
What Working Together Looks Like
The Audit
Start Here
A structured review of how your team sells, start to finish. I go through your process, your training, your follow-up, and your pipeline against the same framework I've used to find what's quietly costing businesses revenue. You come away with a written breakdown of what's working, what isn't, and a plan for what to fix first, in order.
1–2 weeks $750–$1,500
The Build
This is where the plan becomes real. We start at the top of the list — whatever's costing you most — and work down. Sometimes that's a documented sales process from first contact to close. Sometimes it's an onboarding program that gets new hires producing in weeks instead of months. Usually it's a few things, built to fit how your business already runs.
Project-based Scoped to your team
The Ongoing
You get a seasoned operations leader embedded in your business on a monthly retainer, who oversees systems, people, and execution so projects run smoothly and leadership can focus on growth.
Monthly Scoped to your team
Furniture • Mattress • Appliance • Jewelry • Electronics • Home Décor • Specialty Retail • Apartment Communities • Self-Storage • Senior Living • Solar • HVAC • Roofing • Windows & Doors • Home Security • Pools & Spas • Remodeling • Auto Dealerships • RV & Boat • Powersports • Automotive Services • Gyms & Fitness Studios • Med Spas • Salons & Spas • Country Clubs • Membership Clubs • Event Venues • Wedding Venues • Moving & Storage •
Furniture • Mattress • Appliance • Jewelry • Electronics • Home Décor • Specialty Retail • Apartment Communities • Self-Storage • Senior Living • Solar • HVAC • Roofing • Windows & Doors • Home Security • Pools & Spas • Remodeling • Auto Dealerships • RV & Boat • Powersports • Automotive Services • Gyms & Fitness Studios • Med Spas • Salons & Spas • Country Clubs • Membership Clubs • Event Venues • Wedding Venues • Moving & Storage •
Gyms & Fitness Studios • Med Spas • Salons & Spas • Country Clubs • Membership Clubs • Event Venues • Wedding Venues • Moving & Storage • Furniture • Mattress • Appliance • Jewelry • Electronics • Home Décor • Specialty Retail • Apartment Communities • Self-Storage • Senior Living • Solar • HVAC • Roofing • Windows & Doors • Home Security • Pools & Spas • Remodeling • Auto Dealerships • RV & Boat • Powersports • Automotive Services •
Gyms & Fitness Studios • Med Spas • Salons & Spas • Country Clubs • Membership Clubs • Event Venues • Wedding Venues • Moving & Storage • Furniture • Mattress • Appliance • Jewelry • Electronics • Home Décor • Specialty Retail • Apartment Communities • Self-Storage • Senior Living • Solar • HVAC • Roofing • Windows & Doors • Home Security • Pools & Spas • Remodeling • Auto Dealerships • RV & Boat • Powersports • Automotive Services •
Howdy!
I'm Riley Grimes. I run a sales operations and enablement consultancy here in Austin, Texas.
The thing you should probably know about me first: I've never once looked at something and thought, that's good enough. Not because I can't recognize when something's good, I can, but because "good" and "correct" have never been the same word to me. There's always a better version.
The way I think about it, being the best at something isn't a place you arrive and stop. Someone like Michael Jordan was already the best player alive and spent years getting better anyway because he clearly never believed "best" meant "finished." That's always made complete sense to me. The standard isn't beating everyone else. The standard is whether it could still be better, and it almost always can.
That's the whole thing, really. I'm not chasing perfect because I think I'll reach it. I'm chasing it because the chase is where everything good actually happens.