I believe in helping the world achieve its greatest potential. I do that by designing tools, workflows, and experiences that are intuitive, scalable, and rooted in how people actually work. Whether it's building internal platforms, rethinking operations, or enabling teams with better systems, I focus on turning complexity into clarity and making the right things easier to do.

Product Strategy & Roadmapping • Sales Enablement Systems • CRM Design & Adoption • Agile Product Development • Figma, Smartsheet, Tableau, Hotjar • Frontline Ops Integration • Rapid Prototyping & User Validation • Workflow & Process Optimization • UX Research & Journey Mapping • Cross-Functional Team Leadership • KPI Development & Management • POS & Inventory Systems • Strategic Training & Enablement

UX Research & Journey Mapping • Cross-Functional Team Leadership • KPI Development & Management • POS & Inventory Systems • Strategic Training & Enablement • Product Strategy & Roadmapping • Sales Enablement Systems • CRM Design & Adoption • Agile Product Development • Figma, Smartsheet, Tableau, Hotjar • Frontline Ops Integration • Rapid Prototyping & User Validation • Workflow & Process Optimization •

Product Manager

Design Within Reach

2022 – Current

As part of the retail product and operations team at Design Within Reach, I am responsible for designing, delivering, and scaling digital tools that directly impact revenue performance, operational efficiency, and customer experience across the outlet business. As a Product Manager, I lead the full product lifecycle from discovery through delivery for internal systems including CRM workflows, fulfillment automation, and sales enablement solutions. I work cross-functionally with sales, operations, logistics, and technology stakeholders to identify friction, define solutions, and ensure that tools are not only adopted, but drive measurable results on the floor.

Led the development and delivery of the Outlet Wishlist System, a custom CRM and sales enablement product that streamlined customer tracking, follow-up, and sales conversion. Achieved $230K+ in incremental revenue, 170+ new transactions, and 1,600+ active accounts in the first 10 months.

Designed and launched the Outlet Operations Dashboard, a centralized tool to streamline daily sales tracking, product availability, and customer followup workflows. Insights from floor shadowing, stakeholder interviews, and KPI analysis revealed fragmented systems and redundant manual tasks. The dashboard consolidated key workflows into a single interface, improving outlet conversion by 18%, cutting manual tracking by 70%, and achieving 100% team adoption within the first rollout cycle.

Overhauled post-purchase fulfillment systems to resolve issues with pricing consistency, compliance gaps, and shipment delays. Introduced automated tracking and standardized workflows, resulting in a 20%+ reduction in fulfillment errors and a 60%+ improvement in shipping time.

Conducted UX research, journey mapping, and A/B testing to validate product hypotheses and drive design decisions.

Built and maintained product dashboards to monitor adoption, operational impact, and performance metrics. Enabled faster decision making and increased cross-functional visibility.

Defined and managed a product roadmap aligned with business KPIs and operational needs. Prioritized features based on impact and feasibility, accelerating high priority delivery and reducing average iteration cycles.

Sales and Design Specialist

Design Within Reach

2021 – 2022

Top-performing sales professional responsible for delivering high touch customer experiences while contributing to operational improvements and team enablement.

Generated $1.5M+ in personal sales revenue and ranked as the top performer in the region by aligning discovery and sales techniques with customer needs.

Built and maintained long-term client relationships through strategic follow-ups and personalized post-sale engagement, resulting in 6 of the store’s top 10 clients being part of my personal book of business.

Surpassed sales quotas by an overage of 20%+ for four consecutive quarters.

Developed and led weekly team training on objection handling, discovery techniques, and product strategy. Training drove a 14% increase in team topline sales and a 27% lift in average order value over two quarters.

Area Manager

Mattress Firm

2015 – 2021

Drove 18% year-over-year average revenue growth for four locations by streamlining sales workflows, implementing targeted selling strategies, and refining upselling techniques.

Identified knowledge gaps through floor observation and KPI analysis, then created quick reference guides and microtrainings to address underperforming areas.
Designed and led a weekly training program for sales and operations teams, resulting in a 33% YoY sales increase among participants.
Launched a peer coaching system that paired top performers with new hires, improving knowledge transfer and driving more consistent customer experiences across the team.