Howdy! I am a Product manager focused on sales enablement and retail tools. I build internal systems that help frontline teams sell more. From CRM workflows to dashboards, austomation and more. I work closely with sales, ops, and leadership to spot friction, fix it fast, and make sure the tools actually get used. I care about clean workflows, clear data, and outcomes that show up in the numbers. My goal is always the same: make the process smoother for the people doing the work, and more effective for the business behind it.

Product Manager

Design Within Reach

2022 – Current

  • Identified the need for, and delivered a from scratch CRM and Sales Enabelment tool for outlet retail associates that drove $920K+ in new revenue, 680+ orders, and 10,000+ client submissions within the first 12 months.

  • Built the Outlet Operations Dashboard to consolidate daily sales activity, product tracking, and client follow-ups. Improving conversion by 18% and cutting manual tracking by 70%.

  • Automated fulfillment and post-purchase workflows, reducing errors by 60% and shortening shipping time by 20%.

  • Led discovery, testing, launch, and performance tracking for all internal tools; managed sprints and prioritized backlogs using stakeholder feedback and KPIs.

  • Ran usability testing and A/B experiments to validate changes; improved tool adoption and frontline productivity.

Co-Founder and Lead Consultant

Shopology / shopologyatx.com

2024 – 2025

  • Modernized Factory Mattress’s in-store sales process and CRM workflows. Boosting YoY store revenue by 14% and lowering operating costs by $170K+ in 2025.

  • Led a sales enablement overhaul at United Apparel Liquidators. Implemented new clienteling tools and workflows, increasing online conversion by 23% and average transaction value by 17%.

  • Designed SOPs and internal tools for ProHomes Logistics, reducing backend admin time by 30%+ and resolution times by 45%+. These systems allowed the owner to retire.

  • Delivered client-specific demos and training programs to ensure long-term success and usage.

Area Manager

Mattress Firm

2015 – 2022

  • Managed four high-volume stores and drove consistent 20%+ YoY revenue growth.

  • Launched microtraining programs and peer coaching, increasing team performance and boosting sales by 33% in underperforming locations.

  • Streamlined sales workflows and introduced data-driven coaching, improving customer experience and upsell rates.